Articles

Defining "Green"

Released on 04 September 2020

Green. It is a color that we see everywhere now. It’s all-green-everything in supermarkets. From your everyday red-berry tea box to your friday-night salty crisps bag, everything is painted in green. In fact, this color has become so overly used by marketing agents that it might have lost its meaning. But you most certainly know it: designing the look of products with a palette of green used to serve a purpose. But what purpose exactly? What is, and what isn't a green product?

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